Why user adoption is the missing piece and Amplify is how you fix it.

Rolling out Microsoft 365 Copilot is a big move. But here’s the thing: if your people don’t know how to use it, you’re not getting your money’s worth. Research shows up to 70% of tech rollouts flop, not because the tools don’t work, but because no one’s using them properly.

That’s why we created Amplify. It’s not just training, it’s a minimum 12-month adoption service that helps your team actually use Microsoft 365 and get real results. And yes, it’s renewable annually.

The problem: tech doesn’t work if people don’t use it

You wouldn’t install a new Teams Rooms setup and skip the managed services agreement. So why do we still roll out Copilot and hope for the best?

The truth is, change is hard. Without proper support, people fall back into old habits. Files stay buried in email. Meetings drag on. Copilot sits idle. And the business misses out on the very benefits it paid for.

The approach: Amplify makes adoption stick

Amplify is IComm’s answer to the “we rolled it out, now what?” problem. It’s a managed service focused on your people, not just your platforms.

Here’s what it includes:

Tailored training: Role-based learning, bite-sized sessions, gap analysis and no jargon.
Ongoing support: Our team becomes your team, answering questions, solving problems, and nudging adoption forward.
Change champions: We help you build internal momentum with champions who lead by example.
Usage insights: We track adoption metrics and adjust the program to keep things moving.

It’s not a one-off workshop. It’s a long-term investment in your people, and it pays off.

The outcome: real ROI, not just rollout

When staff actually use the tools, everything changes.

Time saved: Less time spent searching, switching, formatting, or rewriting.
Better focus: Staff can spend more time on the parts of their role they enjoy, and less on the admin they don’t.
Real ROI: You start seeing value from the tools you’ve already paid for.
No more mundane tasks: Copilot handles the repetitive stuff, so your team can get on with the work that matters.

We’ve got the numbers to prove it. Organisations that invest in structured adoption programs see up to 3x higher ROI on their Microsoft 365 spend.

Here’s a real example: one client tracked Copilot usage before and after Amplify. The difference was night and day.

Copilot Usage: Before vs After Amplify

Also, big shoutout to Dan Poli, Georgia Engel, and Dale Reeves. These legends have been instrumental in driving adoption, solving problems, and keeping the energy high. If you’ve worked with them, you know exactly what I mean.

What to do next

If you’ve rolled out Microsoft 365 but usage is lagging, here’s what to do:

Talk to us about Amplify. We’ll tailor a plan that fits your team and goals.
Audit your current usage. Let’s find out what’s working, what’s not, and where the gaps are.
Treat user adoption like a service. Just like tech support, it needs structure, ownership, and follow-through.